Traditional academic research is about to get a digital makeover.

The Graduate Center at the City University of New York (CUNY) is mixing social justice research, activism and digital media in an effort to connect research with broader audiences. Leaders of a project dubbed JustPublics@365hope to change academic conversations about what research looks like and connect research to wider audiences through social media.

“We’re really thinking about what are new ways that we could connect these pieces: the research, the engagement with social media and wider publics through that, and also this focus on social justice,” said Jessie Daniels, professor of public health and sociology at The Graduate Center and a project leader.